Friends have advised us that this is a terrible time to be in the mortgage business. Possibly for the first time in history, lenders are seen as less trustworthy than the mythical used car salesman, or even the advertising huckster.

The funny thing is, in a way, that's exactly why we're in this business. Coming from the worlds of high finance and real estate, we've watched our clients and friends being lied to, scammed and sold crummy products for years; and by some of the biggest and most established companies in the business.

We yearned for a broker who would listen attentively to the client, then search to find the perfect product for his or her circumstances. With all the information on the table, right up front. And options. Some creative thought about how this fits into the client's long term financial goals. The advantages. The pitfalls and the dangers. A broker with enough experience to give good advice.

What we found was that closing the deal at any cost, took precedence over serving the client's needs, almost every time. So, we decided to become that company. We give our clients all the information they need to make the best decision for their situation. Everything is transparent. And when they get to the closing table, they get exactly what we've promised. No hidden costs. No surprises.

It's funny. In the current market of instant online quotes and drive-by appraisals, this old fashioned approach of being open handed, working hard and treating the client with respect, is actually considered innovative. We love that.

Shane Dawson
Heather Russell